What is real Internet Marketing for Lawyers? Why are we asking this question? The real reason is that most lawyers do not know what internet marketing is. First, lets look at what internet marketing for lawyers is not – it is not making sure that you have a website. The website is just a small part of the whole plan and in the over all scheme of things is not that important.
What is most important is understanding how internet marketing for lawyers (“IM4L”) works and what the goals are to the individual lawyer or law firm. To answer the question, real IM4L is using keyword searches to help clients find information about a particular niche practice area that clients are looking for more information about on the internet. If the lawyer can take the right steps to help his or her firm’s information or profile show up in these keyword searches then the IM4L efforts of the lawyer are now working.
Here’s 3 important steps that every lawyer who is seeking a web presence should do as part of their IM4L tactics:
- Establish an email subscriber list in which you entice clients to download a pertinent free article about your particular legal niche in which you represent clients.
- Talk to your subscribers through your email list using an autoresponder software. Find out what their challenges are and what questions they have about their legal issue or problems.
- Continue to provide your client with free information that is relevant to your particular area of practice.
There’s plenty of other ways you can expand your internet marketing of your law firm or legal profile. It’s time to get educated on what works best for you.
Let us know your questions about internet marketing for lawyers.
Ken J Block is an attorney at law who teaches people how to get started and to better manage risks involved with traditional, internet, and e-commerce marketing of financial products and services. KJ also provides law firms with ideas on how to form their legal presence online.
KJ Block can be reached by email at Info@MortgageRoadRules.com.
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